Repositioning Tasmanian Oak as an authentic, creative choice for architects and specifiers.
— Work
What we did:
Brand Strategy
- Brand positioning
- Brand strategy
Brand Design
- Visual identity
- Verbal identity
- Guidelines
- Campaign
- Design system
Content
- Art direction
- Iconography
- Design templates
- Copywriting
- UX/UI design
Tasmanian Oak is known throughout Australia as the timber that built a nation. From town halls to churches; shearing sheds and pubs, the beauty, durability and availability of the wood made it a natural choice.
Today it competes in the modern world with synthetic, man-made rivals, yet it still endures. Probably because it’s still as beautiful as it was back then and just as sturdy. But more than that, it now has over a century of building heritage and design legacy; a proud Australian past; a sustainable, ecologically focused future.
This isn’t just timber for floors or wood for feature walls. This is your past, present and future: your inspiration.
Originality ties in with the Tasmanian brand – it’s all about being genuine, looking at things differently, putting in hard work, earning happiness.
Is an expression of true self; a brave statement that says ‘this is who I am; a way to stand out from the crowd.
Original, in all its forms, is a unique brand asset and one we think worth developing.
